The traditional branded concept is a hotel- led development with integrated or linked residences. They naturally benefit from
the hotel brand (quality), management (smooth running) and services (luxury). In essence, this gives the owner the comfort and permanence of a home but with the full benefits and luxury of a five-star hotel.

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This concept has diversified so that it can be

offered more flexibly across varying markets and locations and now manifests itself in many ways globally.

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While every scheme is different, one could argue that the impact of the branded concept is diluted the more it moves away from the original hotel-driven traditional model.